Our Service Answers
Beta Launch Research & Insights
Whether a startup, SME, or corporate, our analysis of pressing issues and original thought will ensure you are equipped with practical insights to solve specific problems you have. Here, our experienced team share their perspectives on critical business problems tech and marketing leaders face, so you can ensure the outcomes you want.
Helping Product, Tech, and Marketing Leaders Navigate Business Problems Using High-Quality Insights
Are You Experiencing These or Similar Issues?
Difficulty in staying abreast of rapid technological advancements and driving business value through tech?
- Challenges in personalizing the experience for customers across their digital journey in this data-driven era?
- Frustrated with third party development companies and consultants who don’t understand your business or domain?
- Difficulty in generating new business online and reaching digital growth targets through traditional digital campaigns?
Why Law Firms Transform but Clients Standstill: The Problem of Low Adoption of Digital Legal Services and Self-Service
The numbers globally indicate rapid digitalization in legal. For example, in research commissioned by the Solicitors Regulation Authority...
How Small Businesses Can Create Competition to Attract Cautious Buyers Online: Applying Principles from the Tech Marketing Classic ‘Crossing the Chasm’
“Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers” by Geoffrey A. Moore is often hailed as the...
Unique Omani Tech Start-Ups: Innovation Across Hospitality, Legal, and Mental Wellbeing
As a sequel to our initial feature on some of the most unique tech startups from Oman, here we highlight another three from the colourful...
White paper
Digital Services: the Banking Industry’s New Problem Child
Difficulty in staying abreast of rapid technological advancements and driving business value through tech?- Challenges in personalizing the experience for customers across their digital journey in this data-driven era?
- Frustrated with third party development companies and consultants who don’t understand your business or domain?
Why Law Firms Transform but Clients Standstill: The Problem of Low Adoption of Digital Legal Services and Self-Service
The numbers globally indicate rapid digitalization in legal. For example, in research commissioned by the Solicitors Regulation Authority...
How Small Businesses Can Create Competition to Attract Cautious Buyers Online: Applying Principles from the Tech Marketing Classic ‘Crossing the Chasm’
“Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers” by Geoffrey A. Moore is often hailed as the...
Unique Omani Tech Start-Ups: Innovation Across Hospitality, Legal, and Mental Wellbeing
As a sequel to our initial feature on some of the most unique tech startups from Oman, here we highlight another three from the colourful...
View More
1 / 6
Thought Leadership
Print & Digital Editorial Contributions
Contributions from the Beta Launch team’s thought leaders on topics like product management and CX as featured in top business, economics, and technology publications.
Subscribe to Beta Launch Insights
Explore fresh ways to look at, optimize, and grow business with practical business resources right to your inbox!
