No Pain Bigger than a Customer Signing Up for Your Product but Not Using It Regularly.

Whether in banking, e-commerce, or healthcare, the best digital products go unused when they are difficult for customers to use.

Great digital experience hinges on simplicity and making customers ‘feel’

By helping customers feel valued, confident, happy, and more through your product, you help make daily use of your product a habit for customers. 
Learn the Secret Process
24% Unhappy Digital Users
In Saudi Arabia
Don’t use digital
banking services
Experience Benefits

Experience Now Decides ‘Daily-Use’ Products 

With hundreds of digital products available today to meet every need from food, and money, to leisure, great customer experience is often what makes customers select yours.
Simplicity Lowers Mental Resistance
When shopping online or managing bank accounts, if customers can do it easily without help, it becomes a natural part of their lives.
An Emotional Connection Drives Daily Use 
Where emotion is missing in many digital services, making customers ‘feel’ (like all the best apps do) will give them a reason to come back daily.
Higher Usage Equates to More Money
The more opportunity you give a customer to use your product without frustration, the higher the probability of them performing your desired action.
Lower Churn Rate, Better Retention
Poor experience is a top reason customers stop using products. If their experience in getting the service they want digitally is great, they’ll stay.
CX Service Suite

A Progressive Journey to Digital CX That Encourages Daily Use

By tending to each step, from researching customer needs, and then designing simple journeys for the customer to discover, sign up for and enjoy your product, to bringing this journey to life digitally, our CX service suite is thorough.  

Customer Research

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User Experience Design

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Digital Experience Development

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CX Case Studies

How We’ve Designed Experience to Deliver Business Outcomes for Clients Globally 

In areas ranging from legal, and finance, to cultural development, our customer experience design work is renowned for its strong match to business outcomes, whether that’s higher usage, revenue growth, or increased efficiency. 
A planning and evaluation product specifically built for the cultural development space in Australia, to improve cultural event outcomes.
Read Case Study
A digital-led productization solution innovating on a traditional employment contract services model, helping deliver business outcomes including revenue growth and efficiency.
Read Case Study
Specialized cloud-based payroll software for payroll service providers to streamline process and grow payroll business.
Read Case Study
CX Design Process

A Journey to Close the Gap in Experience Between What Is and What Customers Expect 

Getting to know your customers requires us to take a journey together. The insights will help uncover gaps in what is and what they expect, so that experience across touchpoints will help them achieve what they want simply, satisfying them and delivering value to your business. 
Step 01
Research to Get to Know Your Users Customers 

To start, we rely on discovery interviews, surveys, existing data, and analytics tools to learn about customers’ unique needs in learning about, signing up for, and enjoying your service digitally. Flashy tech and experience are often the least of their needs.

Step 02
Anchor Experience on Your Business Need

To know what you’re trying to fix or achieve from an experience enhancement is key. Whether better conversions to digital sign-ups, more time spent using your app, or higher referrals, your business need is the radar we use to finetune experience.

Step 03
Find Gaps in Experience to Fix

With the customer data in hand and the business need serving as a radar, we'll find points along your customer’s journey that cause frustration and prevent them from achieving what they want. Identifying these gaps is the start of great experience.

Step 04
Redesign Product to Make Customers Happy

In the final stage, we will redesign the product while fixing the experience gaps, so it’s much simpler for a customer to use your product and get value. Naturally, they’ll use it daily, be more satisfied, and be more likely to speak about their rewarding experience.

The Architects of Experience

Connect with Our Architects of Experience

In our team, numerous professionals come together to shape experience on your product, drawing on their expertise across research, customer development, product, design, and more. We invite you to reach out to our team below and discuss how we can improve your product’s CX.
Senior UX Designer
Despite more focus today, it has always been about ‘experience’ when it comes to products. ‘Look and feel’ can only take your product so far. Customers want to do things in a simple way, not just admire pretty design. This change in thinking will help take your product far.  
Head of Research & Customer Development 
With market saturation reaching an all-time high, experience or the emotional perception a customer has when using a product or service can set you apart. And so, understanding preferences is critical. Experience redesign starts long before the finished digital touchpoint we see.
Our Clients’ Voice

Great CX Involves a
Collective Effort 

Growth in Digital Signups
Growth in Engagement Rate
‘Good CX starts long before the finished product, and this is what Beta Launch excels at...understanding customer needs through different methods. Then, translating this into experience design across the digital touchpoint is effortless for them. Our partnership has grown ever stronger because they know the business implications of the experiences they design, which is invaluable for us as we grow our business digitally.’ 
Tharindra Kulasinghe 

CIO – Capital Alliance Limited 


Whitepaper Sneak Peek: Customer Segmentation & Digital Funnel Optimization to Fix the Revenue Disconnect 

Our whitepaper shows you a tried and tested solution, which involves personalizing banking experiences for specific customer segments while treating digital services as a sales tool. The infographic explores a framework to do so beautifully, the famed AARRR pirate metrics framework. Our unique interpretation of it also adds customer segmentation to the mix. 
Explore Engineering & Product Teams

Build your product, scale your team, or service your ongoing product roadmap!

Engineering and Product team
Qualified Global Experts
From our Engineering, and Testing, to DevOps specialists, our team comprises qualified professionals with vast experience building global products.  
Faster Time-to-Market 
By adhering to agile methodologies, our team is able to deliver small, impactful features in short sprints, which accelerates overall progress. 
High-Quality Coding
Our team’s code adheres to global standards and best practices, ensuring efficient, scalable and secure coding and reliable, bug-free software.