It Can Be Frustrating to Fumble in the Dark, Not Knowing Your Customers

Beta Launch illuminates customer insights, guiding your path to product or service success and memorable experience with data-driven solutions.
Learn How We Ensure This

Drowning in the Customer Knowledge Gap

Data Drought
Lack of customer data hindering decision-making and growth. 
Lost in Customer Journeys
Fumbling in the dark without a clear understanding of customer journeys.
Missing critical insights into customer preferences and pain points.
Our Clients’ Voice

Bridging the
Knowledge Gap to
Tailor Experience

Growth in Digital Signups
Growth in Engagement Rate
‘What truly impressed me about Beta Launch’s approach was their focus on customer research. They designed questions for our third-party customer service agency to present to customers from a specific segment, they setup the tools to monitor our website and portal users’ behaviour, and they sorted our existing customer data to find customer segments to tailor experience and drive our adoption goals. Super happy.’
Tharindra Kulasinghe 

CIO – Capital Alliance Limited 


Customer Research

Customer Insights through Interviews
Uncover valuable insights by engaging with your customers directly through in-depth interviews. 
Data Analytics Mastery
Harness the power of data analytics tools deployed across your digital properties to understand user behavior comprehensively. 
Existing Data Analysis
Leverage existing data from CRM systems and other sources to gain a deeper understanding of your customers' preferences and behavior patterns. 
Beta Launch combines powerful customer interviews, data analytics tools, and CRM data analysis to provide you with a holistic view of your audience. Our research-driven approach fills the knowledge gap, ensuring you have the insights needed to create customer-centric products and experiences. Start transforming your business with actionable customer knowledge today. 
Decisions Driven by Research

Connect with Our Research Designers

We invite you to reach out to our research team below and discuss how we can improve your understanding of your digital customers, because deep customer knowledge is what shapes the best experiences and products.
Customer Development Specialist
Discovery conversations with clients or their customers right at the start help ensure that likes and dislikes are known, and solutions aren’t developed blindly. Heavy focus on research helps avoid waste and risk in developing products that sell and experiences that stick. 
Head of Research & Customer Development 
Understanding customer preferences and knowing usage numbers are critical in knowing which products and experiences will do best in satisfying specific customers and in driving the outcomes you want. There is a method to doing this, and Beta Launch has perfected it over time. 
CX Case Studies

How We’ve Designed Experience to Deliver Business Outcomes for Clients Globally 

In areas ranging from legal, and finance, to cultural development, our customer experience design work is renowned for its strong match to business outcomes, whether that’s higher usage, revenue growth, or increased efficiency. 
A planning and evaluation product specifically built for the cultural development space in Australia, to improve cultural event outcomes.
Read Case Study
A digital-led productization solution innovating on a traditional employment contract services model, helping deliver business outcomes including revenue growth and efficiency.
Read Case Study
Specialized cloud-based payroll software for payroll service providers to streamline process and grow payroll business.
Read Case Study
CX Insights

Beta Launch Research & Insights

Explore the thinking behind Beta Launch’s data-focused decision-making process in our Product Management and CX articles. Our emphasis on customer research is what shapes our unique approach to designing highly relevant products and experiences for our clients’ customers.
Heartfelt CX Can Help Restore Customer Trust in Banks
Customer loyalty is the currency that banks have rested easy on for decades. But as global tech and CX advisory giant Forrester’s US 2022...
The Top 4 Ways to Enhance B2B Customer Experience and Drive Product-Led Revenue
In a McKinsey article titled “Improving the business-to-business customer experience”, the authors state, “when executives delve into the co
How to Nurture Customer Loyalty and Create Raving Customers for Your B2B Product
The impact of customer loyalty on B2B product-led growth is unquestionable. “The implications of consumer loyalty, for B2B companies, are en
Digital Experience Development

Design cohesive cross-channel journeys and experiences for lasting impact.

Digital Experience Development
Unified Customer Journeys
Unify fragmented interactions and optimize touchpoints like email, SMS, and WhatsApp, ensuring holistic and seamless customer journeys.
Multi-Channel Optimization
Seamlessly align digital interfaces across the full customer journey, guaranteeing a cohesive, user-centric experience across all touchpoints.
Develop Digital Experience
Plug digital experience gaps with end-to-end development of fresh or redesign of existing touchpoints to enhance engagement and drive brand loyalty.