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Beta Launch Research & Insights

Whether a startup, SME, or corporate, our analysis of pressing issues and original thought will ensure you are equipped with practical insights to solve specific problems you have. Here, our experienced team share their perspectives on critical business problems tech and marketing leaders face, so you can ensure the outcomes you want.

Helping Product, Tech, and Marketing Leaders Navigate Business Problems Using High-Quality Insights

Are You Experiencing These or Similar Issues? 

  • Difficulty in staying abreast of rapid technological advancements and driving business value through tech? 
  • Challenges in personalizing the experience for customers across their digital journey in this data-driven era? 
  • Frustrated with third party development companies and consultants who don’t understand your business or domain?
  • Difficulty in generating new business online and reaching digital growth targets through traditional digital campaigns?

Why Law Firms Transform but Clients Standstill: The Problem of Low Adoption of Digital Legal Services

In this pillar page-style article, we explore some of the main reasons for the gap in expectations between law firms and clients, ranging from low client confidence to poor productization.

How Small Businesses Can Create Competition to Attract Cautious Buyers Online: Applying Principles from the Tech Marketing Classic ‘Crossing the Chasm’

“Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers” by Geoffrey A. Moore is often hailed as the...

Unique Omani Tech Start-Ups: Innovation Across Hospitality, Legal, and Mental Wellbeing

As a sequel to our initial feature on some of the most unique tech startups from Oman, here we highlight another three from the colourful...

Tides of Change: Exploring Oman’s Vibrant Female Startups and Technopreneurs

While Oman is historically renowned for its rich cultural heritage, warm people, and beautiful landscapes, the country is gradually...
White paper

Digital Services: the Banking Industry’s New Problem Child

  • Difficulty in staying abreast of rapid technological advancements and driving business value through tech? 
  • Challenges in personalizing the experience for customers across their digital journey in this data-driven era? 
  • Frustrated with third party development companies and consultants who don’t understand your business or domain?
How Small Businesses Can Create Competition to Attract Cautious Buyers Online: Applying Principles from the Tech Marketing Classic ‘Crossing the Chasm’
“Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers” by Geoffrey A. Moore is often hailed as the...
Unique Omani Tech Start-Ups: Innovation Across Hospitality, Legal, and Mental Wellbeing
As a sequel to our initial feature on some of the most unique tech startups from Oman, here we highlight another three from the colourful...
Tides of Change: Exploring Oman’s Vibrant Female Startups and Technopreneurs
While Oman is historically renowned for its rich cultural heritage, warm people, and beautiful landscapes, the country is gradually...
Thought Leadership

Print & Digital Editorial Contributions

Contributions from the Beta Launch team’s thought leaders on topics like product management and CX as featured in top business, economics, and technology publications. 
Opinion: Putting customer needs first, shifting focus from flashy tech in BFSI
A mental shift to help banking CTOs get tech buy – in quickly
‘CTO – the Psychologist’

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