When Tech Serves a Purpose, Your Customers are Happy, and Growth is a Given.
By crafting the right digital products and software for your market, we help you deliver greater customer value, unlock fresh revenue ability, and make your business nimbler.
The Problem
Digital Products Built Without Understanding
Building tech and digital products is easy, but doing so with a proper understanding of a specific business domain and what the market needs is difficult.
So, many take the simpler approach of just building. This can lead to products that don’t function as expected and don’t meet customer needs, resulting in loss of money and time.
So, many take the simpler approach of just building. This can lead to products that don’t function as expected and don’t meet customer needs, resulting in loss of money and time.
Does the development team you are working with not understand your business?
Is it difficult for your development partner to absorb and execute the essence of your product?
Is there a disconnect between your tech product and the business outcomes you seek?
Our Service Answers
Our select services let you go through your product journey confidently, picking what’s needed at a particular stage.
Product Management
Align products with business and customer goals.
Align products with business and customer goals.
Customer Experience Design
Craft experiences that are effortless for customers.
Craft experiences that are effortless for customers.
Problem-Solving Stories
Our work crafting products and shaping experience for our startup and corporate clients.
From solving digital conversion issues for a top investment bank, and helping a legal startup save time through digital contracts, to giving a cultural development organization a tool to help clients measure outcomes, we thrive solving diverse problems.
A planning and evaluation product specifically built for the cultural development space in Australia, to improve cultural event outcomes.
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A digital-led productization solution innovating on a traditional employment contract services model, helping deliver business outcomes including revenue growth and efficiency.
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Specialized cloud-based payroll software for payroll service providers to streamline process and grow payroll business.
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Free 30-Minute Coffee Online
Let’s Meet Online for a Chat to Talk Business, Needs and Life. The Coffee is On Us!
Listening is an art today. So, connect with our Head of Customer Development, Gavinda, who’ll lend an ear and be a sounding board for you to talk about your tech and marketing challenges. Book a free session online below. Also, we’re perhaps the first consultancy to deliver free coffee!
Insights
Our Perspectives on Global Business
Get the insights to your inbox to read and introspect.
Here, we look at tech, CX, and marketing topics shaping business across spaces like banking, innovation, and legal, sharing insights based on our close understanding and experience working with the best globally.
The Human Lens on Legal Tech: How Perceptions and Biases Shape What Clients Do
Perception, according to Black Law's Dictionary, is 'taking into possession'—a process through which the brain interprets sensory informa...
Why Law Firms Transform but Clients Standstill: The Problem of Low Adoption of Digital Legal Services and Self-Service
The numbers globally indicate rapid digitalization in legal. For example, in research commissioned by the Solicitors Regulation Authority...
How Small Businesses Can Create Competition to Attract Cautious Buyers Online: Applying Principles from the Tech Marketing Classic ‘Crossing the Chasm’
“Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers” by Geoffrey A. Moore is often hailed as the...
Thought Leadership
Print & Digital Editorial Contributions
Contributions from the Beta Launch team’s thought leaders on topics like product management and CX as featured in top business, economics, and technology publications.
Beyond Tech: Purpose-Led Solutions for Happy Customers, Growth, and Nimbler Business
Careers
Join a community of like-minded problem solvers and enjoy growing across work and life equally.
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Say Hello
hello@betalaunch.io+61 3 9917 8629
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