Exploring One of Banking’s Big Mysteries. Reduced branches but no parallel digital services revenue increase? 

Where do the missing customers go? Digital service revenue fails to replace the drop in branch sales. We probe this industry-wide dilemma in our latest whitepaper and show you how customer segmentation and digital funnel optimization will help generate revenue from your bank’s digital services.

Download the ‘Digital Services: the Banking Industry’s New Problem Child’ Whitepaper

0 %

Retail banking sales in 2021, digital channels not fully making up for the drop in retail banking branch sales. 

0 %

Financial services growth leaders generate 40% growth in digital channel, as part of 10% total sales increase 

Source: Best of both worlds: Balancing digital and physical channels in retail banking McKinsey

Digital Service Problems

Is Your Bank Experiencing a Gap Between Digital Services and Revenue?  

The data points to high customer demand for digital banking services, but only a fraction go on to open accounts digitally, which lowers digital revenue generation. A problem impacting many Technology & Marketing leaders in banking, we explore a few reasons why here.


Whitepaper Sneak Peek: Customer Segmentation & Digital Funnel Optimization to Fix the Revenue Disconnect 

Our whitepaper shows you a tried and tested solution, which involves personalizing banking experiences for specific customer segments while treating digital services as a sales tool. The infographic explores a framework to do so beautifully, the famed AARRR pirate metrics framework. Our unique interpretation of it also adds customer segmentation to the mix. 

What Everyone Does

What Very Few Do

Very few treat their digital banking services or portals as a funnel to personalize customer experience and fuel digital service growth. But when done right, it works on autopilot to grow your bank’s digital business. Here’s one of our investment banking case studies to show you how to treat the top of the funnel! 

0 %
Growth in Digital Signups
0 %
Growth in Engagement Rate

Beta Launch Business Knowledge

Business Knowledge for Tech and Marketing Leaders 

Our Business Knowledge section explores pressing issues, critical insights, and practical solutions for the financial services industry, essential for technology and marketing leaders to differentiate themselves while helping their organizations grow. Access all our banking and finance related articles and whitepapers inside.  

Whitepaper Download

Download Your Copy of the ‘Digital Services: the Banking Industry’s New Problem Child’ Whitepaper 

As explored so far, the widening gap between digital services and revenue generation continues to worry decision-makers in banking. Don’t get left behind offering digital services only because your competitors are. Instead, absorb its potential to grow banking revenue effortlessly.