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Beta Launch Research & Insights
Whether a startup, SME, or corporate, our analysis of pressing issues and original thought will ensure you are equipped with practical insights to solve specific problems you have. Here, our experienced team share their perspectives on critical business problems tech and marketing leaders face, so you can ensure the outcomes you want.
Helping Product, Tech, and Marketing Leaders Navigate Business Problems Using High-Quality Insights
Are You Experiencing These or Similar Issues?
- Difficulty in staying abreast of rapid technological advancements and driving business value through tech?
- Challenges in personalizing the experience for customers across their digital journey in this data-driven era?
- Frustrated with third party development companies and consultants who don’t understand your business or domain?
- Difficulty in generating new business online and reaching digital growth targets through traditional digital campaigns?
How Small Businesses Can Create Competition to Attract Cautious Buyers Online: Applying Principles from the Tech Marketing Classic ‘Crossing the Chasm’
“Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers” by Geoffrey A. Moore is often hailed as the...
Unique Omani Tech Start-Ups: Innovation Across Hospitality, Legal, and Mental Wellbeing
As a sequel to our initial feature on some of the most unique tech startups from Oman, here we highlight another three from the colourful...
Tides of Change: Exploring Oman’s Vibrant Female Startups and Technopreneurs
While Oman is historically renowned for its rich cultural heritage, warm people, and beautiful landscapes, the country is gradually...
‘CTO – the Psychologist’ – A Role Banking Tech Leaders Must Master to Ensure Digital Change
Dr. Corrie Block, an Organizational Behavior Expert and a business coach in the UAE, asks, ‘If you were to go in for heart surgery...
A Mental Shift to Help Banking CTOs Get Tech Buy-In Quickly
I see the value in having a seamless digital experience, but I need to get buy-in from the rest’, is a sentiment we often hear in the...
Unique Tech Start-Ups from Oman: Robust Tech Solutions, Niche Problems, and Tradition-Inspired Service
While fellow GCC nations Saudia Arabia and the UAE have received most of the media attention and investment interest, as part of the...
Print & Digital Editorial Contributions
Contributions from the Beta Launch team’s thought leaders on topics like product management and CX as featured in top business, economics, and technology publications.
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