Beta launch basics
A Body of Product and Marketing Knowledge and Templates for True Product Leaders
From chapter-wise book reviews on product classics like ‘Crossing the Chasm’, our suggestions on top online marketing courses, to easy templates for LinkedIn outreach, Beta Basics is our curated selection of essential knowledge for you to become a real product leader!
Book Reviews
Get the Actionable Gist of Product and Marketing Gospels, Chapter-by-Chapter
Our easy-to-read book reviews deconstruct digital product classics like ‘The Four Steps to the Epiphany’ and ‘The Lean Product Playbook’. Our simplified versions will help align your products and strategies accordingly and lead mega-successful products!
Crossing The Chasm
Geoffrey Moore
Taklking to Humans
Giff & Rimalovski
The Four Steps to the Epiphany
Steve Blank
The Lean Startup
Eric Ries
Zero to One
Peter Thiel
Predictable Revenue
Peter Thiel
Suggested Courses
Boost Your Product Credentials with Top Courses!
Product Marketing
Master the full range of marketing for digital products with these courses from digital marketing authorities like HubSpot and Ahrefs! Learn B2B account-based marketing, inbound strategies that include SEO and blogging, content marketing, and more.
Agile Software Development
Get agile certified with top courses across areas such as agile project management and development from top names including Google, IBM and Atlassian. Try out these interactive courses for yourselves and edge past your peers!
Product Management
Essential for product managers, these courses from world-reputed institutions like Product School, Google, and Stanford will help you become a product leader and build and manage products customers love!
Blogging for Business
Beginner friendly
40 Lessons
Certificate
View Course
Learn the Truth About Agile versus Waterfall
- Beginner friendly
- 13 Lectures
- Certificate (Paid)
View Course
Great Product Manager
- Beginner friendly
- 15 Modules
- Certificate
View Course
Careers
Help Shape a Global Tech Behemoth
Whether in marketing, product, testing, development, or design, we believe problem-solving is at the very core. We invite you to join a community of like-minded problem solvers and enjoy growing across work and life together with us. Explore the many Beta opportunities listed below!
Templates & Scripts
Fast Track Sales Growth
with Our Cheat Sheets
Discovery Question Pro
Master the all-important discovery stage of customer development with questions you can ask potential customers to build informed products!
10 open-ended questions that will help you understand customer needs- Deep product and project experience in South Asia, Europe and Australasia
We collaborate with 200+ leading universities and companies
Beyond Tech: Purpose-Led Solutions for Happy Customers, Growth, and Nimbler Business
Careers
Join a community of like-minded problem solvers and enjoy growing across work and life equally.
View Openings
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