Beta launch basics
A Body of Product and Marketing Knowledge and Templates for True Product Leaders
From chapter-wise book reviews on product classics like ‘Crossing the Chasm’, our suggestions on top online marketing courses, to easy templates for LinkedIn outreach, Beta Basics is our curated selection of essential knowledge for you to become a real product leader!
Book reviews
Get the Actionable Gist of Product and Marketing Gospels, Chapter-by-Chapter
Our easy-to-read book reviews deconstruct digital product classics like ‘The Four Steps to the Epiphany’ and ‘The Lean Product Playbook’. Our simplified versions will help align your products and strategies accordingly and lead mega-successful products!
Non-fiction
Geoffrey Moore
Our review of this technology, product, and startup classic by Geoffrey Moore will help you quickly understand the technology or product adoption lifecycle. Learn the stages, select a market and cross the chasm to enjoy…
8 Chapters
Non-fiction
Steve Blank
A business and product bestseller that helped launch over 10,00 startups and fresh corporate innovation ventures, we explore its practical wisdom section-by-section for you. The book that asserted that startups find new…
6 Chapters
Non-fiction
Giff & Rimalovski
Essential reading material to understand consumer psychology and customer development, we deconstruct this practical guide on qualitative research. It will help you run customer interviews to gain insight that you can…
1 Chapter
Non-fiction
The Lean Startup
Eric Ries
We deconstruct this startup bible by Eric Ries, giving you key lessons in product entrepreneurship and the testing of ideas and vision so you can recalibrate for success on-the-go instead of wasting time articulating business plans…
13 Chapters
Suggested Courses
Boost Your Product Credentials with Top Courses!
Product Marketing
Agile Software Development
Product Management
Learn the Truth About Agile versus Waterfall
- Beginner friendly
- 13 Lectures
- Certificate (Paid version)
Introduction to Agile Software Development
- Beginner friendly
- 3 Modules
- Certificate (Paid Version)
Careers
Help Shape a Global Tech Behemoth
Whether in marketing, product, testing, development, or design, we believe problem-solving is at the very core. We invite you to join a community of like-minded problem solvers and enjoy growing across work and life together with us. Explore the many Beta opportunities listed below!
Templates & Scripts
Fast Track Sales Growth with Our Cheat Sheets
Discovery Question Pro
Master the all-important discovery stage of customer development with questions you can ask potential customers to build informed products!
- 10 open-ended questions that will help you understand customer needs
- Deep product and project experience in South Asia, Europe and Australasia
LinkedIn Outreach Scripts
Become a champion at cold outreach messaging via LinkedIn so you can get responses from leads that you can convert to calls!
- 5 sets of outreach scripts you can use at each stage of lead qualification
- Just plug in the name of your lead and other details in placeholder areas
Set Up Google Optimize
Run super experiments like A/B tests on your website to increase conversions with our simple checklist to set up and use Google Optimize easily!
- A checklist blog with 6 simple steps to run web analytics and testing
- A reference guide you can come back to at any time to optimize sites
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