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Beta Launch Research & Insights
Whether a startup, SME, or corporate, our analysis of pressing issues and original thought will ensure you are equipped with practical insights to solve specific problems you have. Here, our experienced team share their perspectives on critical business problems tech and marketing leaders face, so you can ensure the outcomes you want.
Helping Product, Tech, and Marketing Leaders Navigate Business Problems Using High-Quality Insights
Are You Experiencing These or Similar Issues?
Difficulty in staying abreast of rapid technological advancements and driving business value through tech?
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Challenges in personalizing the experience for customers across their digital journey in this data-driven era?
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Frustrated with third party development companies and consultants who don’t understand your business or domain?
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Difficulty in generating new business online and reaching digital growth targets through traditional digital campaigns?
‘Corporate UX’: Practice Gaps and the Path to Customer Satisfaction and Improved Financial Performance
A pivotal survey by Nielsen Norman Group illustrated how spending 10% of a company’s development budget on usability or UX redesign can.....
How Traditional Views on Legal Complexity Intimidate Clients
The legal world is changing fast with technology, but the shift to digital services by law firms hasn't made clients equally eager to use...
The Balancing Act: AI-Based Legal Services vs the Human Touch
In recent years, the legal landscape has witnessed a notable transformation with law firms increasingly turning to digital solutions to...
Can Poor ‘Productization’ Stop Clients from Consuming Legal Services Digitally?
Productizing legal services is a well-established concept in the legal profession, shifting from traditional one-to-one consultations to...
The Human Lens on Legal Tech: How Perceptions and Biases Shape What Clients Do
Perception, according to Black Law's Dictionary, is 'taking into possession'—a process through which the brain interprets sensory informa...
Why Law Firms Transform but Clients Standstill: The Problem of Low Adoption of Digital Legal Services and Self-Service
The numbers globally indicate rapid digitalization in legal. For example, in research commissioned by the Solicitors Regulation Authority...
How Small Businesses Can Create Competition to Attract Cautious Buyers Online: Applying Principles from the Tech Marketing Classic ‘Crossing the Chasm’
“Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers” by Geoffrey A. Moore is often hailed as the...
Unique Omani Tech Start-Ups: Innovation Across Hospitality, Legal, and Mental Wellbeing
As a sequel to our initial feature on some of the most unique tech startups from Oman, here we highlight another three from the colourful...
Tides of Change: Exploring Oman’s Vibrant Female Startups and Technopreneurs
While Oman is historically renowned for its rich cultural heritage, warm people, and beautiful landscapes, the country is gradually...
‘CTO – the Psychologist’ – A Role Banking Tech Leaders Must Master to Ensure Digital Change
Dr. Corrie Block, an Organizational Behavior Expert and a business coach in the UAE, asks, ‘If you were to go in for heart surgery...
A Mental Shift to Help Banking CTOs Get Tech Buy-In Quickly
I see the value in having a seamless digital experience, but I need to get buy-in from the rest’, is a sentiment we often hear in the...
Unique Tech Start-Ups from Oman: Robust Tech Solutions, Niche Problems, and Tradition-Inspired Service
While fellow GCC nations Saudia Arabia and the UAE have received most of the media attention and investment interest, as part of the...
The BFSI Tech Dilemma: Shifting the Focus from Flashy Tech to Customer Needs
In 2018, Nicky Morgan MP, the head of the powerful Treasury Committee (in the UK), demanded answers from the chief executives of...
Banks Can Be Inclusive yet Profitable with AI
According to PWC, a Citi Bank report reveals that addressing racial financial equity gaps in the USA alone could contribute $5 trillion to..
Heartfelt CX Can Help Restore Customer Trust in Banks
Customer loyalty is the currency that banks have rested easy on for decades. But as global tech and CX advisory giant Forrester’s US 2022...
A Game-Changing Tech Approach For Banks To Tackle Customer Complaints
Financial service providers need to deal with customer complaints, as a circumstance of gaps between what clients expect and what they...
How Financial Service Leaders Use Tech to Stretch Budgets and Drive Growth in Tough Times
With a global recession looming, we see banks and other financial institutions in a dilemma, needing to manage a slowdown in volume growth..
6 Questions to Answer Before Settling on A Tech-Service Provider for Your Law Firm
An increasing number of legal practices and functions in commercial and government organisations are likely to take a similar path and...
The Problem of Scale in Professional Services: Productize and Digitalize Services to Create Predictable Revenue
“If a consulting firm, say, or a law practice wants to double its revenue, it has to double its staff of consultants or attorneys. Consultan
The Top 4 Ways to Enhance B2B Customer Experience and Drive Product-Led Revenue
In a McKinsey article titled “Improving the business-to-business customer experience”, the authors state, “when executives delve into the co
How to Nurture Customer Loyalty and Create Raving Customers for Your B2B Product
The impact of customer loyalty on B2B product-led growth is unquestionable. “The implications of consumer loyalty, for B2B companies, are en
White paper
Digital Services: the Banking Industry’s New Problem Child
Difficulty in staying abreast of rapid technological advancements and driving business value through tech?-
Challenges in personalizing the experience for customers across their digital journey in this data-driven era?
-
Frustrated with third party development companies and consultants who don’t understand your business or domain?
‘Corporate UX’: Practice Gaps and the Path to Customer Satisfaction and Improved Financial Performance
A pivotal survey by Nielsen Norman Group illustrated how spending 10% of a company’s development budget on usability or UX redesign can.....
How Traditional Views on Legal Complexity Intimidate Clients
The legal world is changing fast with technology, but the shift to digital services by law firms hasn't made clients equally eager to use...
The Balancing Act: AI-Based Legal Services vs the Human Touch
In recent years, the legal landscape has witnessed a notable transformation with law firms increasingly turning to digital solutions to...
Can Poor ‘Productization’ Stop Clients from Consuming Legal Services Digitally?
Productizing legal services is a well-established concept in the legal profession, shifting from traditional one-to-one consultations to...
The Human Lens on Legal Tech: How Perceptions and Biases Shape What Clients Do
Perception, according to Black Law's Dictionary, is 'taking into possession'—a process through which the brain interprets sensory informa...
Why Law Firms Transform but Clients Standstill: The Problem of Low Adoption of Digital Legal Services and Self-Service
The numbers globally indicate rapid digitalization in legal. For example, in research commissioned by the Solicitors Regulation Authority...
How Small Businesses Can Create Competition to Attract Cautious Buyers Online: Applying Principles from the Tech Marketing Classic ‘Crossing the Chasm’
“Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers” by Geoffrey A. Moore is often hailed as the...
Unique Omani Tech Start-Ups: Innovation Across Hospitality, Legal, and Mental Wellbeing
As a sequel to our initial feature on some of the most unique tech startups from Oman, here we highlight another three from the colourful...
Tides of Change: Exploring Oman’s Vibrant Female Startups and Technopreneurs
While Oman is historically renowned for its rich cultural heritage, warm people, and beautiful landscapes, the country is gradually...
‘CTO – the Psychologist’ – A Role Banking Tech Leaders Must Master to Ensure Digital Change
Dr. Corrie Block, an Organizational Behavior Expert and a business coach in the UAE, asks, ‘If you were to go in for heart surgery...
A Mental Shift to Help Banking CTOs Get Tech Buy-In Quickly
I see the value in having a seamless digital experience, but I need to get buy-in from the rest’, is a sentiment we often hear in the...
Unique Tech Start-Ups from Oman: Robust Tech Solutions, Niche Problems, and Tradition-Inspired Service
While fellow GCC nations Saudia Arabia and the UAE have received most of the media attention and investment interest, as part of the...
The BFSI Tech Dilemma: Shifting the Focus from Flashy Tech to Customer Needs
In 2018, Nicky Morgan MP, the head of the powerful Treasury Committee (in the UK), demanded answers from the chief executives of...
Banks Can Be Inclusive yet Profitable with AI
According to PWC, a Citi Bank report reveals that addressing racial financial equity gaps in the USA alone could contribute $5 trillion to..
Heartfelt CX Can Help Restore Customer Trust in Banks
Customer loyalty is the currency that banks have rested easy on for decades. But as global tech and CX advisory giant Forrester’s US 2022...
A Game-Changing Tech Approach For Banks To Tackle Customer Complaints
Financial service providers need to deal with customer complaints, as a circumstance of gaps between what clients expect and what they...
How Financial Service Leaders Use Tech to Stretch Budgets and Drive Growth in Tough Times
With a global recession looming, we see banks and other financial institutions in a dilemma, needing to manage a slowdown in volume growth..
6 Questions to Answer Before Settling on A Tech-Service Provider for Your Law Firm
An increasing number of legal practices and functions in commercial and government organisations are likely to take a similar path and...
The Problem of Scale in Professional Services: Productize and Digitalize Services to Create Predictable Revenue
“If a consulting firm, say, or a law practice wants to double its revenue, it has to double its staff of consultants or attorneys. Consultan
The Top 4 Ways to Enhance B2B Customer Experience and Drive Product-Led Revenue
In a McKinsey article titled “Improving the business-to-business customer experience”, the authors state, “when executives delve into the co
How to Nurture Customer Loyalty and Create Raving Customers for Your B2B Product
The impact of customer loyalty on B2B product-led growth is unquestionable. “The implications of consumer loyalty, for B2B companies, are en
Thought Leadership
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