Social Media Engagement Specialist

Do you want to be a part of a tech powerhouse that is on course to change the world?


We are looking for a young social media comment and engagement management specialist to join our team in Colombo.


Beta Launch is a product management, engineering, and design outfit based out of Melbourne and Colombo serving clients ranging from start-ups to enterprise firms globally, helping them build digital products that match the underserved needs of their respective markets.


Drawing on 50+ years of collective experience, we work closely with clients in Australia, Sri Lanka, the Netherlands, and beyond on diverse projects and products across industries ranging from culture and legal to IoT.

The Role

Your main duty will be to be the voice of Beta Launch on social media platforms including LinkedIn, Reddit, Quora, and Discord to create engagement, develop existing and new audiences, and generate curiosity surrounding Beta Launch.

The role will require you to work together with in-house marketing, social media, and content teams.


You will be required to develop an understanding of whom to reach out to and what channels/groups/communities to post on, to further our brand and business goals. You will need to identify social media content aligned with our target markets, dream customers, and the problems we solve (on channels such as LinkedIn and Reddit) and create engagement through comments. What you say in comments will also have to serve specific goals and be consistent in terms of tone of voice and the overall Beta Launch brand.


As part of this role, you will also handle the scheduling of Beta Launch social media content/posts across LinkedIn and Instagram.


Success in this role is dependent on being highly self-motivated and self-managed, always open to feedback and critique, and extremely collaborative in a multidisciplinary environment. Curiosity and the zest to remain abreast of industry best practices will also contribute heavily to your success.

You Will Be Expected To

Handle and oversee a range of responsibilities involving social media comment and engagement management including those listed below.
  • Collaborate with sales and marketing teams to understand target markets, customer personas, advocates, and problems that Beta Launch solves
  • Conduct further research to understand their psychology to optimize engagement and comment responses
  • Use Beta Launch LinkedIn and other profiles to comment and create engagement
  • Use comment templates as well as personalized comments to create engagement
  • Identify relevant opportunities for individual and company posts to comment on (LinkedIn)
  • Identify relevant opportunities for relevant communities/groups/topics to comment and have conversations (LinkedIn, Reddit, Quora, and Discord)
  • Record all relevant commenting, engagement activity, and metrics
  • Report on successful engagement activity and prospects/leads created for marketing and sales to follow up on
  • Communicate with marketing and sales teams on daily activities as well as routine progress
  • Manage the social media community to ensure conversations are on topic and reputation is managed
  • Schedule and post routine Beta Launch social media content on LinkedIn and Instagram (content created by social media and content teams)

Our Ideal Candidate Should Have

  • Minimum 1 year of experience in social media communications, digital marketing, community management, or a related role
  • Experience managing comments, engagement, and community on LinkedIn and other platforms
  • Diploma-level qualification involving Marketing or Digital Marketing or higher (CIM, Bachelor’s Degree, or other relevant qualification)
  • Great people skills including communication, discernment, listening, empathy, and persuasion skills
  • Strong command of English in both its written and spoken forms
  • Sound knowledge of LinkedIn, email, and other marketing channels
*Our ideal candidate should be below 30 years of age, and those residing close to Colombo 05 will reserve an advantage.


  • An attractive remuneration package with 6 monthly performance appraisals
  • Access to Beta Launch learning and development budget
  • International exposure and access to a network of mentors and industry leaders
  • A fun and collaborative work environment

If this sounds like you, please submit your CV using the form at the top of this page. Also, submit a cover letter telling us why you think you would be the best fit for this role, as a separate file.

*only shortlisted candidates will be contacted for interviews. 

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