Product Strategy Essentials for Tech and Marketing Managers

A set of essential tools, frameworks and cheat sheets to help you build commercially successful products online!

In just 4 hours, you’ll be equipped to:

Gain more profit and grow business

Reduce sales and marketing spend

Become your company’s product leader

Unlike other product strategy and marketing workshops that focus on theory and don’t give actionable strategic insight, leaving you to connect the pieces alone, we’ll go through the steps together.

 
So, tech and marketing managers no longer have to learn and apply dozens of mismatched product and marketing models and frameworks and can lead successful products faster.

 
Our fast-tracked workshop packs 10+ years of product strategy application methods based on experiential learning, seminars, books, and degrees together.

A 3-Part Workshop to Shape Your Product’s Strategy So It Fits Customer Needs and Is Set for Growth

Product Strategy

Understand the Psychology of Your Buyer or Their Why

A product needs to have market demand for it to be successful. So, in the first part of the workshop, we dissect your customers, the market, their why, and what compels them to select certain choices over others, applying frameworks such as Maslow’s Hierarchy of Needs and Sinek’s Golden Circle.

Product Management:

Give Shape to Your Product’s Dream Customer

In the second part, we define your customer better by collaboratively applying marketing and product tools to segment the market, identify different personas, their individual pains and gains, plus underserved market needs they experience. Then, we decide which segments to prioritize in selling.

Product Marketing

Explore Different Means to Market Your Product

Finally, we consider key marketing models that can be applied depending on your objectives. This allows you to understand how to communicate the value of your product and relevant bits of information at each stage of the journey through appropriate channels and methods to grow your product.

Workshop Specifics:

4-Hour Workshop, Conducted In-Person

Up To 7

$7,500

Key Resource Persons

A Workshop Solution Delivered by Three Individuals with Passion for Positively Shaping the Digital Ecosystem

Janaka Ediriweera

Principal Product Consultant

Currently visioning and leading product at Beta Launch and emerging from the tech stronghold that is RMIT University, Janaka is a reputed startup and tech advisor in both Australia and Sri Lanka. The workshop solution is shaped by his heavy experience and expertise involving product management, design, entrepreneurship, and of course product-market fit. 

Gavinda Jayasinghe

Customer Discovery & Research

Presently at the center of discovery and marketing efforts at Beta Launch, Gavinda’s non-tech background offers him a different lens through which to view the realm that is startups and product. His experience unearthing customers’ pain points and needs and using this insight to shape everything from product and marketing to content has impacted the workshop.

Charlie Karunaratne

Chief Strategy Officer

Heading strategy at Beta Launch’s sister company HumanisedTech, Charlie was at the very center of early agile development environments within giants such as Telstra and BBC in numerous product-focused capacities. His deep knowledge of customer-centric development influences the workshop’s strong focus on understanding the customer in developing relevant solutions.

We’ve Worked with Startups and People From:

case studies

A Close Look at One of Our Mega-Successful Products

Humanised Payroll

We look at a bulk payroll processing product we developed for client Humanised in order to tackle the underserved need for cloud-based options for payroll service providers in their local market. The product Humanised Payroll with its focus on streamlining payroll as a service went on to notch its first 5 Chartered Accountancy firm clients within 6 months of its MVP launch. Six months on, Version 1.0 of the product is set for release with the product now geared to capture the full payroll service market in Sri Lanka!

Humanised Payroll

We look at a bulk payroll processing product we developed for client Humanised in order to tackle the underserved need for cloud-based options for payroll service providers in their local market. The product Humanised Payroll with its focus on streamlining payroll as a service went on to notch its first 5 Chartered Accountancy firm clients within 6 months of its MVP launch. Six months on, Version 1.0 of the product is set for release with the product now geared to capture the full payroll service market in Sri Lanka!

FAQs

Here We Answer Some of the Main Questions That Customers Have When Participating in the Workshop

Startup and product failure is high the world over. But it need not be so. Equipped with essential knowledge on product, markets and customers plus frameworks for analysis, you’ll be able to build products that match user needs. The workshop will transfer all this knowledge to you!
The workshop is specifically for startups, founders, technopreneurs, product management folk, tech product marketers, and basically anyone with a keen interest in taking digital products to market successfully or commercialization innovation and research projects.
Simple! Communicate the benefits of the workshop to yourself and the company to your boss. Now, that’s easier said than done. So we’ve put together a neat email template that’ll help convey the value and advantages of the workshop so you can have internal buy-in on the idea quickly! 
Yes, we can! We can arrange an in-person workshop for multiple team members to go through our knowledge transfer process. The virtual version is easily transferrable on-site and we’ve done this plenty of times. 
We offer several discounts to startups and other small-time entrepreneurs to benefit from our workshop equally.