Product Management Basics for Marketers and CTOs:
A tried and proven method that’ll help you get to your first 10 paying customers digitally!
We’ve Worked with Startups and People From:
product management basics
A No-Nonsense Crash Workshop to Fast Track Product Management Success
Unlike other product workshops and courses that only cover puzzle pieces, we cover the whole jigsaw in one place.
So you don’t need to scour through hundreds of books and sites to become a product leader and enjoy product success.
We bring 10+ years of product expertise through experiential learning, seminars, books, and degrees together in one workshop.
A 4-Part Workshop to Gain a Full View of the Market and Get Your Dream Customer in Quick Time
1. Cross the Market Chasm
In the workshop’s first part, you’ll learn how the tech or digital product market behaves so you can understand where your product currently fits and how to bridge the divide between downloads and usage from only early innovators to enjoying mainstream success.
2. Match the Customer Why: It’s All in the Value Proposition
Next, we learn where the problem and the solution or the market and the product meet. This is the sweetspot in the product world, where you define a value proposition that solves an actual customer problem and matches an underserved market need. In short, learn how to establish product-market fit!
3. Look at the Customer from All Possible Angles
The customer is multi-faceted and we look at many established models to go progressively deeper from the overarching segments, onto personas categorized based on similar traits displayed, to looking at pains and gains to understand resonance, and finally considering their unique customer journeys.
4. Give Form to Your Actual Customer
In the workshop so far, together with you, we’ve taken the liberty to make assumptions about the market, customers, needs and problems, and so on. In this stage, we move to customer development to validate these educated assumptions through direct customer discovery and research.
Workshop Specifics:
- Duration & Format
2-Hour Virtually Conducted
- Price
$5,000
- Delivery Tools
Shaped by Practical Experience
What Makes Our Workshop So Successful?
We are certified product specialists who’ve amassed a body of product, market and customer knowledge through our experience mentoring and working with numerous startups, expertise developing successful products, plus our extensive collection of books on product that are now second nature to us.
Shaped by and bringing together startup and product classics like ‘The Lean Product Playbook’ and ‘Crossing the Chasm’, best practice analysis frameworks, plus our experiential learning, our workshop continues to be selected by discerning marketing leaders and CTOs to deliver success in the product realm.
Shaped by Practical Experience
A Close Look at One of Our Mega-Successful Products
OsuSala.Online
Here’s a health and pharmaceuticals sector product we developed in response to an emergency need during the worst of the COVID-19 pandemic in early-2020. Our client OsuSala (State Pharmaceuticals Corporation) needed to automate and streamline their prescription and order management system to solve the problems of manual queuing and medicine ordering plus poor staff output. Our solution, OsuSala.Online, went on to enjoy unprecedented customer traction and record downloads in just days!
OsuSala.Online
Here’s a health and pharmaceuticals sector product we developed in response to an emergency need during the worst of the COVID-19 pandemic in early-2020. Our client OsuSala (State Pharmaceuticals Corporation) needed to automate and streamline their prescription and order management system to solve the problems of manual queuing and medicine ordering plus poor staff output. Our solution, OsuSala.Online, went on to enjoy unprecedented customer traction and record downloads in just days!
A Workshop Solution Delivered by Three Individuals with Passion for Positively Shaping the Digital Ecosystem
Janaka Ediriweera
Principal Product Consultant
Currently visioning and leading product at Beta Launch and emerging from the tech stronghold that is RMIT University, Janaka is a reputed startup and tech advisor in both Australia and Sri Lanka. The workshop solution is shaped by his heavy experience and expertise involving product management, design, entrepreneurship, and of course product-market fit.
Gavinda Jayasinghe
Customer Discovery & Research
Presently at the center of discovery and marketing efforts at Beta Launch, Gavinda’s non-tech background offers him a different lens through which to view the realm that is startups and product. His experience unearthing customers’ pain points and needs and using this insight to shape everything from product and marketing to content has impacted the workshop.
Charlie Karunaratne
Chief Strategy Officer
Heading strategy at Beta Launch’s sister company HumanisedTech, Charlie was at the very center of early agile development environments within giants such as Telstra and BBC in numerous product-focused capacities. His deep knowledge of customer-centric development influences the workshop’s strong focus on understanding the customer in developing relevant solutions.
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