Product Management Basics for Marketers and CTOs:

A tried and proven method that’ll help you get to your first 10 paying customers digitally!

Get equipped with the knowledge, analysis frameworks and tools to target the right customer problem and an actual market need so your product can enjoy market and commercial success in just 6 months.

We’ve Worked with Startups and People From:

product management basics

A No-Nonsense Crash Workshop to Fast Track Product Management Success

Unlike other product workshops and courses that only cover puzzle pieces, we cover the whole jigsaw in one place. 

 

So you don’t need to scour through hundreds of books and sites to become a product leader and enjoy product success. 

 

We bring 10+ years of product expertise through experiential learning, seminars, books, and degrees together in one workshop.

A 4-Part Workshop to Gain a Full View of the Market and Get Your Dream Customer in Quick Time

1. Cross the Market Chasm

In the workshop’s first part, you’ll learn how the tech or digital product market behaves so you can understand where your product currently fits and how to bridge the divide between downloads and usage from only early innovators to enjoying mainstream success.

2. Match the Customer Why: It’s All in the Value Proposition

Next, we learn where the problem and the solution or the market and the product meet. This is the sweetspot in the product world, where you define a value proposition that solves an actual customer problem and matches an underserved market need. In short, learn how to establish product-market fit!

3. Look at the Customer from All Possible Angles

The customer is multi-faceted and we look at many established models to go progressively deeper from the overarching segments, onto personas categorized based on similar traits displayed, to looking at pains and gains to understand resonance, and finally considering their unique customer journeys.

4. Give Form to Your Actual Customer

In the workshop so far, together with you, we’ve taken the liberty to make assumptions about the market, customers, needs and problems, and so on. In this stage, we move to customer development to validate these educated assumptions through direct customer discovery and research.

Workshop Specifics:

2-Hour Virtually Conducted

$2,000

Shaped by Practical Experience

What Makes Our Workshop So Successful?

We are certified product specialists who’ve amassed a body of product, market and customer knowledge through our experience mentoring and working with numerous startups, expertise developing successful products, plus our extensive collection of books on product that are now second nature to us.


Shaped by and bringing together startup and product classics like ‘The Lean Product Playbook’ and ‘Crossing the Chasm’, best practice analysis frameworks, plus our experiential learning, our workshop continues to be selected by discerning marketing leaders and CTOs to deliver success in the product realm.

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Startups Mentored
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Startup & Product Books
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Successful Products
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Market & Customer Analysis Frameworks

Shaped by Practical Experience

A Close Look at One of Our Mega-Successful Products

OsuSala.Online

Here’s a health and pharmaceuticals sector product we developed in response to an emergency need during the worst of the COVID-19 pandemic in early-2020. Our client OsuSala (State Pharmaceuticals Corporation) needed to automate and streamline their prescription and order management system to solve the problems of manual queuing and medicine ordering plus poor staff output. Our solution, OsuSala.Online, went on to enjoy unprecedented customer traction and record downloads in just days!

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OsuSala.Online

Here’s a health and pharmaceuticals sector product we developed in response to an emergency need during the worst of the COVID-19 pandemic in early-2020. Our client OsuSala (State Pharmaceuticals Corporation) needed to automate and streamline their prescription and order management system to solve the problems of manual queuing and medicine ordering plus poor staff output. Our solution, OsuSala.Online, went on to enjoy unprecedented customer traction and record downloads in just days!

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Days
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Orders
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Users
Key Resource Persons

A Workshop Solution Delivered by Three Individuals with Passion for Positively Shaping the Digital Ecosystem

Janaka Ediriweera

Principal Product Consultant

Currently visioning and leading product at Beta Launch and emerging from the tech stronghold that is RMIT University, Janaka is a reputed startup and tech advisor in both Australia and Sri Lanka. The workshop solution is shaped by his heavy experience and expertise involving product management, design, entrepreneurship, and of course product-market fit. 

Gavinda Jayasinghe

Customer Discovery & Research

Presently at the center of discovery and marketing efforts at Beta Launch, Gavinda’s non-tech background offers him a different lens through which to view the realm that is startups and product. His experience unearthing customers’ pain points and needs and using this insight to shape everything from product and marketing to content has impacted the workshop.

Charlie Karunaratne

Chief Strategy Officer

Heading strategy at Beta Launch’s sister company HumanisedTech, Charlie was at the very center of early agile development environments within giants such as Telstra and BBC in numerous product-focused capacities. His deep knowledge of customer-centric development influences the workshop’s strong focus on understanding the customer in developing relevant solutions.

FAQs

Here We Answer Some of the Main Questions That Customers Have When Participating in the Workshop

Startup and product failure is high the world over. But it need not be so. Equipped with essential knowledge on product, markets and customers plus frameworks for analysis, you’ll be able to build products that match user needs. The workshop will transfer all this knowledge to you!
The workshop is specifically for startups, founders, technopreneurs, product management folk, tech product marketers, and basically anyone with a keen interest in taking digital products to market successfully or commercialization innovation and research projects.
Simple! Communicate the benefits of the workshop to yourself and the company to your boss. Now, that’s easier said than done. So we’ve put together a neat email template that’ll help convey the value and advantages of the workshop so you can have internal buy-in on the idea quickly! 
Yes, we can! We can arrange an in-person workshop for multiple team members to go through our knowledge transfer process. The virtual version is easily transferrable on-site and we’ve done this plenty of times. 
We offer several discounts to startups and other small-time entrepreneurs to benefit from our workshop equally.