The Illusion of High-Tech Marketing
@BETALAUNCH.HQ This article and the following articles are based on Geoffrey A. Moore’s book, ‘Crossing the Chasm’, which explores the ways of marketing and selling
@BETALAUNCH.HQ This article and the following articles are based on Geoffrey A. Moore’s book, ‘Crossing the Chasm’, which explores the ways of marketing and selling
@BETALAUNCH.HQ Before we understand high-tech marketing, we first must understand what ‘marketing’ means. According to Geoffrey A. Moore, marketing means taking actions to create, grow,
@BETALAUNCH.HQ The chasm is a dangerous place. There are many dangers of the chasm that we will be looking into in this article. The chasm
@BETALAUNCH.HQ The first step to implementing the chasm crossing is targeting the point of attack. The vital principle for crossing the chasm is to target
@BETALAUNCH.HQ Most high-tech executives believe that marketing mainly consists of long-term strategic thinking and lots of tactical sales support with nothing in between these two.
@BETALAUNCH.HQ In the previous chapter on ‘Setting Up the Invasion Force’, we established the point of attack on a target market segment filled with a
@BETALAUNCH.HQ In this chapter, the final parts of the D-Day strategy, such as distribution and pricing, become effective. Distribution and pricing are the only issues
@BETALAUNCH.HQ Whether companies accept it or not, all of them are market-driven. The chasm pushes all the developing high-tech companies to a crisis point where
© Copyright 2023 Beta Launch. All rights reserved.
Our Services
Industries
Our Services
An actionable workshop deconstructing digital growth transformation and product strategy.
Design a visual and experiential prototype to test your audiences’ needs and pain points accurately.
A full-scale digital solution allowing family business to design, build and transform growth digitally.
Transform growth by scaling teams without the headache of hiring and managing them yourself.
White Label Products
Automated page speed optimizations for fast site performance