Geoffrey A. Moore

@BETALAUNCH.HQ This article and the following articles are based on Geoffrey A. Moore’s book, ‘Crossing the Chasm’, which explores the ways of marketing and selling

@BETALAUNCH.HQ Before we understand high-tech marketing, we first must understand what ‘marketing’ means. According to Geoffrey A. Moore, marketing means taking actions to create, grow,

@BETALAUNCH.HQ The chasm is a dangerous place. There are many dangers of the chasm that we will be looking into in this article. The chasm

@BETALAUNCH.HQ The first step to implementing the chasm crossing is targeting the point of attack. The vital principle for crossing the chasm is to target

@BETALAUNCH.HQ Most high-tech executives believe that marketing mainly consists of long-term strategic thinking and lots of tactical sales support with nothing in between these two.

@BETALAUNCH.HQ In the previous chapter on ‘Setting Up the Invasion Force’, we established the point of attack on a target market segment filled with a

@BETALAUNCH.HQ In this chapter, the final parts of the D-Day strategy, such as distribution and pricing, become effective. Distribution and pricing are the only issues

@BETALAUNCH.HQ Whether companies accept it or not, all of them are market-driven. The chasm pushes all the developing high-tech companies to a crisis point where