Geoffrey A. Moore

Setting Up the Invasion Force

@BETALAUNCH.HQ Most high-tech executives believe that marketing mainly consists of long-term strategic thinking and lots of tactical sales support with nothing in between these two.

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Defining the Battle

@BETALAUNCH.HQ In the previous chapter on ‘Setting Up the Invasion Force’, we established the point of attack on a target market segment filled with a

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Launching the Invasion

@BETALAUNCH.HQ In this chapter, the final parts of the D-Day strategy, such as distribution and pricing, become effective. Distribution and pricing are the only issues

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Leaving the Chasm Behind

@BETALAUNCH.HQ Whether companies accept it or not, all of them are market-driven. The chasm pushes all the developing high-tech companies to a crisis point where

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