Geoffrey A. Moore

Setting Up the Invasion Force

@BETALAUNCH.HQ Most high-tech executives believe that marketing mainly consists of long-term strategic thinking and lots of tactical sales support with nothing in between these two.

Read More »

Defining the Battle

@BETALAUNCH.HQ In the previous chapter on ‘Setting Up the Invasion Force’, we established the point of attack on a target market segment filled with a

Read More »

Launching the Invasion

@BETALAUNCH.HQ In this chapter, the final parts of the D-Day strategy, such as distribution and pricing, become effective. Distribution and pricing are the only issues

Read More »

Leaving the Chasm Behind

@BETALAUNCH.HQ Whether companies accept it or not, all of them are market-driven. The chasm pushes all the developing high-tech companies to a crisis point where

Read More »

Our Services

Product Management Consulting
Understand your ideal customer and build a product that matches their needs
Customer Experience Design
Design digital experiences that help solve customer problems simply
Engineering and Product Team Augmentation
Scale tech projects with dedicated teams minus the management headache

Industries

Legal Tech
Reduce legal admin time and grow your law firm’s client consulting capacity
HR and Payroll
Streamline your business’s HR and payroll functions with ease
IoT
Easy IoT prototyping to evaluate your IoT use cases and test devices
Family Business
Simplify your IT journey with services that deliver family business outcomes
We’d love to understand your business and the growth outcomes you’d like to achieve.

Our Services

Knowledge Workshop

An actionable workshop deconstructing digital growth transformation and product strategy.

Design Experience

Design a visual and experiential prototype to test your audiences’ needs and pain points accurately.

Build-Grow

A full-scale digital solution allowing family business to design, build and transform growth digitally.

Scale Teams

Transform growth by scaling teams without the headache of hiring and managing them yourself.