Taking a Product to Market

We recently had the good fortune to sit with Madhushini de Silva, a marketeer with more than 15 years of experience designing and implementing consumer research for FMCG industry giants and building teams to enhance the consumer experience. She is currently the Consumer Engagement Services Lead at Nestle Lanka.

She explained how the product life cycle works and what types of market research can be used during the different stages to understand how the consumer thinks and behaves. It became evident that the more you know about your market and keep learning about your market and consumer, the greater the possibility of your product succeeding. She also stressed that investing in research is important to launch a winning concept/product.

We are grateful for having the opportunity to learn a few tips from an expert on better advertising. She also explained how we could stand out among the clutter. Listening to a fresh perspective on marketing from a professional with both B2B and B2C business backgrounds was exciting indeed.