Identify and prioritize a specific customer segment
Learn how to carry out discovery via LinkedIn and other channels
Upskill to build a scalable discovery and prospecting funnel
Convert customer conversation insights into a value proposition
Build product features based on their needs and market to them
6-Month Consulting Program
Unlike many other customer development consulting programs where the consultants have little hands-on experience building digital products and selling them, ours is based on our own expertise building and scaling over 15 successful products globally.
Our consulting program will ensure your product team no longer has to figure out how to practically apply often highly technical product and customer theory themselves, and can build, sell and scale digital products through direct practice and our hands-on guidance.
4 Key Aspects of Our Practical Product and Customer Development Consultancy Program With Hands-On Guidance
From the kickoff meeting during week 1, and the weekly book reviews, to the various product and marketing models plus frameworks covered, the program involves transferring our knowledge accrued over 10+ years in building successful products to you.
This is not a consulting engagement where we leave you to fend for yourselves! We’ll work to understand your product idea, existing customers, and market segments through research, while also getting on initial customer discovery calls to set direction.
No need to reinvent the wheel! We’ve got tried and tested templates for everything from making discovery calls, and carrying out LinkedIn outreach, to building customer personas. Our question sets, checklists, and plug-and-use models will help you during the consultancy and beyond!
At critical junctures during the 6-month consultancy, we’ll review progress made. This includes learning outcomes assessments, LinkedIn outreach and discovery call reviews, plus discovery sprint retroactive sessions at the end individual outreach/discovery iterations.
6 months, virtually or in-person depending on preference and location
Up to 7 individuals from the product and customer success team
Consulting Program Agenda
Kickoff meeting where the brief will involve the following:
a) Agenda for 6-month program including learning plan
Also, Week 1 will involve parallel learning between Beta Launch and Tracified teams.
Review of 1st book and learning outcomes assessment.
Introduction to Agile framework (to support program effectiveness and future learning + application)
Review of 2nd book and learning outcomes assessment.
Account-based marketing (organization structure, hierarchy, awareness of specific issues/needs, personalization)
Review of 3rd book and learning outcomes assessment.
Outreach scripts/buyer psychology (across channels including LinkedIn and email)
Review of 4th book and learning outcomes assessment.
Start LinkedIn outreach + email
conducting of Discovery calls with prospects (*Beta Launch team will be a part of first discovery calls in setting the tone, finalizing question set, etc.)
Parallel sessions to review accept rate, responses on LinkedIn, video recordings of discovery calls, etc., to fine-tune messaging and discovery conversations.
* Discovery Sprint Retrospective Session at the end of first iteration of outreach/discovery
Half-way mark (3 months completed), assess understanding of market, problems, who the actual customer Tracified can sell to is, etc.
Fine-tune understanding and learning through continuous outreach/discovery while building adequate sample size to test validations.
Three 4-week iterations of outreach/discovery need to be run to establish actual understanding. (Week 12 to 16 + Week 16 to 20 + Week 20 to 24)
*Discovery Sprint Retrospective Session at the end of each 4-week iteration
Discovery Sprint Retrospective Session involving customer success team and leadership team
‘Building With a Purpose’, an outcome-strategy setting and alignment session
Product failure is high the world over. But it need not be so. Equipped with essential knowledge on product, markets and customers plus frameworks for analysis, you’ll be able to build products that match user needs. Parallelly, the consultancy includes hands-on support from Week 1 together with templates you can use for everything from your LinkedIn outreach messages to your discovery interviews with potential customers. The system is based on our experience and expertise building and selling 15+ successful digital products globally. Our 6-month consultancy will help you get set up, transfer all the knowledge and skills to you, help build an early sales funnel, and ensure continuous product success.
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