The Four Steps to the Epiphany

Company Building

@BETALAUNCH.HQ We have finally reached the last step of the customer development model, company building. According to Steve Blank, there are three requirements in the

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Customer Creation

@BETALAUNCH.HQ In this article, we will be exploring the customer creation step of the customer development model. Customer creation represents the essential marketing activities needed

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Customer Validation

@BETALAUNCH.HQ Based on our previous article, we explored the customer discovery process. Now, we will be focusing on customer validation in this article. After completing

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Customer Discovery

@BETALAUNCH.HQ Based on our previous article on the customer development model, we briefly discussed the four steps of the model. Thus, we will go through

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