A bestseller responsible for launching 10,000+ startups and corporate ventures, our practical guide to customer development according to Steve Blank’s 4-step method will help iron out flaws in your product or business plan to build commercially successful products.
Successful Strategies for Products that Win
The book explores the power of the 4-step customer development process in full, showing a refreshing alternative to executing a plan without adequate information and research. This product and business classic first showed thousands of startups and founders the many errors actual companies commit, so they could avoid them and enjoy product success.
10,000+ Startups Launched
5,000+ New Corporate Innovation Ventures
These four steps will help you properly organize aspects of your startup business such as customers, sales, marketing, and business development, without flailing in the dark. The CDM model divides all the customer-focused activities in the nascent stage of a company into four distinct steps that a startup can follow. Master each part of customer development and guaranteed is the epiphany!
Our review of this technology, product, and startup classic by Geoffrey Moore will help you quickly understand the technology or product adoption lifecycle. Learn the stages, select a market and cross the chasm to enjoy…
Essential reading material to understand consumer psychology and customer development, we deconstruct this practical guide on qualitative research. It will help you run customer interviews to gain insight that you can convert into…
We deconstruct this startup bible by Eric Ries, giving you key lessons in product entrepreneurship and the testing of ideas and vision so you can recalibrate for success on-the-go instead of wasting time articulating business plans…
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