A globally acclaimed tech marketing bible that’s helped 1000s of startups unlock hyper product growth and market success, our breakdown of Geoffrey Moore’s classic will help you understand the product adoption lifecycle stages and cross the gap to enjoy 10x growth!
For Mass Adoption of High-Tech Products
This startup classic launches into the adoption lifecycle for high-tech products, introducing the continuum between those who demand the latest things vs those who want final solutions and convenience. It illustrates clearly where a particular product may fit, so you don’t fail to meet the unique needs of each group and miss going from the early market into the mainstream.
1,000,000+ Copies Sold
Clearly understanding the technology product adoption lifecycle’s five segments, progressing from innovators to laggards, will help you see the massive gap between those who want to be the first to get new things and those who’d rather wait until they know the technology in full before using it. Know the different segments, pick a market that matches, maintain focus, cross the chasm and realise 10x product growth!
Our review goes deep into this high-tech marketing blueprint, taking you from understanding what the chasm is in the context of the tech adoption lifecycle, picking a niche to focus your efforts on to ford this gap, to positioning yourself as the market leader within this niche. We go through each chapter of the book in detail, on a progressive path of marketing knowledge, theory and application, to forever leave the chasm behind.
In a technology life cycle curve, we have the innovators, early adopters, early majority, late majority and the laggards. However, we need to understand their importance before exploring these individuals in detail.
Before we understand high-tech marketing, we first must understand what ‘marketing’ means. According to Geoffrey A. Moore, marketing means taking actions to create, grow, maintain, or defend markets.
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