The Four Steps to the Epiphany Deconstructed: Avoid Costly Startup Flaws and Go for Product Gold

A bestseller responsible for launching 10,000+ startups and corporate ventures, our practical guide to customer development according to Steve Blank’s 4-step method will help iron out flaws in your product or business plan to build commercially successful products.

Eric Ries

Successful Strategies for Products that Win

A Compass to Guide You as You Build a Successful Business

The book explores the power of the 4-step customer development process in full, showing a refreshing alternative to executing a plan without adequate information and research. This product and business classic first showed thousands of startups and founders the many errors actual companies commit, so they could avoid them and enjoy product success.

10,000+ Startups Launched

5,000+ New Corporate Innovation Ventures

The Path to Epiphany: A Clearcut 4-Step Customer Development Model to Test Your Initial Product and Market Ideas

These four steps will help you properly organize aspects of your startup business such as customers, sales, marketing, and business development, without flailing in the dark. The CDM model divides all the customer-focused activities in the nascent stage of a company into four distinct steps that a startup can follow. Master each part of customer development and guaranteed is the epiphany!

Book reviews

The 4 Steps to the Epiphany in Detail

From diving into the crux of the book, the customer development model, onto concepts such as rapid iteration, testing assumptions, and customer feedback, our 6-part review of this product and startup classic takes you through the path to epiphany gradually. We review each chapter of the book, starting with the problematic product development approach, before moving to the suggested alternative customer development and its 4 steps.

Chapter 01

As Eric Ries stated, “We are living through an unprecedented worldwide entrepreneurial renaissance, but this opportunity is laced with peril”. As most innovators lack an appropriate management paradigm for new innovative ventures…

Chapter 02

In his career, Eric Ries has come across general managers, mostly from large companies, who are tasked with creating new ventures or product innovations as entrepreneurs. They are experts in organizational politics in…

Chapter 03

‘Learning’ has always been an excuse for an entrepreneur’s failure of execution. However, learning is a consolation to employees following entrepreneurs into the unknown. It is a consolation for investors to allocate money, time and…

Keen to Talk Epiphany and Enjoy Startup Success?

We know quite a bit about Steve Blank and his customer development method, purely through practical experience building.
Beta Launch Basics Book Review Series

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